"Standard SEO" — What's Really Inside

Let's be honest. "Standard SEO included" is one of those phrases that sounds great in our proposal — and means absolutely nothing without context. We've seen it used as a checkbox. A buzzword. Something to make an offer look more complete.

That's not how we do it.

When we say Standard SEO is included in your website package, we mean there's a list — a real one — and we work through it on every single project before your site goes live. No exceptions.

So let's get into it. Here's exactly what we do, why it matters, and what it means for your website.

First — What Is SEO Actually Doing for You?

Search engine optimisation is what tells Google (and every other search engine) what your website is about, how trustworthy it is, and whether it deserves to show up when someone searches for what you offer.

You can have the most beautiful website in the world — and if the SEO foundation isn't there, Google doesn't care. It simply won't show it to anyone.

"Good SEO isn't magic. It's structure, clarity, and a bit of discipline — done right the first time."

The good news? A lot of what makes the biggest difference — the so-called on-page SEO — is completely within our control during the build phase. And that's exactly what Standard SEO covers.

What We Actually Do: The Standard SEO Checklist

Every website we build goes through the following steps. Not some of them. All of them.

• ✓

  Meta Title & Meta DescriptionEvery page gets a unique, keyword-rich title and description — the two lines that show up in Google search results. Written by us, tailored to your business, not auto-generated.

• ✓

  Page Hierarchy (H1 → H2 → H3)Google reads your pages like a structured document. We make sure every page has one clear H1 heading, supporting H2 subheadings, and logical content flow — so search engines (and humans) can follow the logic.

• ✓

  Image Alt TextEvery image on your site gets a descriptive alt attribute. This tells search engines what the image shows — and it's essential for accessibility too. An unnamed image is a missed opportunity.

• ✓

  Keyword IntegrationWe research and place relevant keywords naturally throughout your content — in headings, body text, image captions, and metadata. Not stuffed. Placed intentionally.

• ✓

  Internal LinkingWe connect your pages to each other. A visitor landing on your services page should easily find your about page, blog, or contact form — and so should Google's crawlers. Internal links build structure and trust.

• ✓

  URL StructureClean, readable URLs like /en/services instead of /page?id=847. Short, descriptive, and keyword-relevant. It's a small thing that adds up.

• ✓

  Page Speed BasicsWe compress images, remove unnecessary code bloat, and structure pages so they load fast. Speed is a direct ranking factor — and more importantly, people leave slow websites.

• ✓

  Mobile OptimisationOver 60% of web traffic comes from phones. Google indexes the mobile version of your site first. We make sure everything looks and works perfectly on every screen size.

• ✓

  Google My Business SyncWhere included in the package, we connect your website to your Google Business Profile — so your hours, location, and contact details stay consistent across the web. Consistency = credibility to Google.

• ✓

  robots.txt & SitemapWe tell Google which pages to crawl, submit a clean XML sitemap, and make sure nothing important is accidentally blocked from being indexed.

Why This Matters More Than Most People Think

Here's the thing about SEO: it's not something you sprinkle on top after the website is done. The structure of your site — how pages are organised, what the headings say, how images are labelled — is built into the foundation. Trying to fix bad SEO on a finished website is like renovating a house that was built without a floor plan.

Getting it right from day one means you're not paying twice later.

💡 A Real Example

Imagine you run a massage studio. Your homepage is called "Welcome" and your services page is called "Page 2." There are no headings, no alt text on the photos, and the URL is something like /wix-page-887. Google has no idea what you do, who you serve, or where you are. Nobody finds you. Our standard SEO fixes all of that — before your site ever goes live.